I am thrilled to announce that I’m launching a new collection with BURU… tomorrow!! You might recall that we created our first collection together last January and it was so much fun and such a
I am thrilled to announce that I’m launching a new collection with BURU… tomorrow!! You might recall that we created our first collection together last January and it was so much fun and such a success that when I saw the BURU creator, Morgan, recently at a dinner, we thought, “Should we do it again?” It was an immediate yes on both ends, so after a frenzy of pulling inspiration, silhouettes, fabrics, and mulling over every little detail, I’m excited to announce that BURU x Megan Stokes will launch at 8:30am EST on Saturday, April 2nd! That’s tomorrow, by the way, if you’re reading this right away. 🙂
BURU is an American-made clothing line that is designed for the modern woman by Morgan Hutchinson. Not only are the pieces very fashion forward yet classic, the collection’s paramount is washability and versatility. As a mother, this couldn’t be more important. I remember when I was 3 months postpartum, I was asked to do a little motherhood shoot featuring some of BURU’s newest pieces. (The images from the shoot were to highlight BURU’s new collection.) I definitely wasn’t feeling my best at that time of my life, but I didn’t want to turn down the fun opportunity. I spent the day, with Watson in tow, trying on various BURU outfits and suddenly I went from a highly anxious postpartum mama to feeling like myself again.
That’s what these clothes do. They make you feel like the best version of yourself.
Comfort. Fashion-forward. Washability. The ease of mixing and matching. Elevated. These are all things I think of when I think of BURU. The creator, Morgan, is one of the most fashionable people I know—one of those people you always look forward to seeing because you want to know what she is wearing! She takes fashion risks I personally wouldn’t ever consider (but inspires me to do so), and she looks like a million bucks and you can tell her outfit choices make her feel that way too.
With that said, to have another collection of my own with BURU is such a dream! And you guys, this launch is INCREDIBLE. The fabrics are perfect for this time of year and the silhouettes are relaxed, yet hug you in the right places. I just really hope you feel like a new and improved version of yourself when you receive your orders and try on these pieces for the first time. I know I did.
American-Made and Responsibly Sourced
BURU responsibly sources fabrics locally using dead stock fabrics, meaning new textiles are not created for BURU pieces. This reduces waste tremendously and is a sustainable way to give new life to fabrics that otherwise would be sitting in a warehouse and potentially wasted. Then, BURU’s production takes place in their own micro-factory, located right here in the USA. I feel that American-made goods couldn’t be more valued right now, so this is a really special component of the collection.
Preorder Lead Times
All BURU pieces will be on preorder through a made to order process, meaning when you order an item, it will take 3-4 weeks to ship because the fabrics are cut-on-demand. This is yet another way BURU is reducing waste. This is also a way to ensure you get the size you want because one size will not be selling out before the other! Unfortunately though, as these are dead-stock fabrics, once the fabric is all used up, it’s gone.
All pieces will arrive in time for Mother’s Day!
Plan Your Buy
Since the last collection I did with BURU sold out so quickly, you’ll find a “plan your buy,” so you may find a graphic at the end of this blog post that shows all of the pieces in our collection.
Set your alarms for 8:30am EST TOMORROW! I will also have a try on up on my stories, showing the pieces in more detail. See you then!